Entire Bridal parties and their families taking part in out of country weddings can get their trips for free!

itravel2000, Canada’s leading online travel retailer, today announced that it’s weddings group division has been added to it’s 'Let it Snow' promotion, an audacious gamble that will have Brides and Grooms from coast to coast wishing for snow rather than worrying about rain on their wedding day.

Any bride and groom, their Wedding party along with all family and friends who book a trip to take part in a destination wedding and book with itravel2000 before the end of August, will get their wedding vacation for free – if it snows more than 5 inches on January 1^st!  itravel2000 has taken out a $100 million weather coverage in the case of a big snowfall on New Year’s day, making this the largest travel promotion in the world.

Wedding group packages eligible for the promotion include all of the major travel brands including Sunquest Vacations, Signature Vacations, Sunwing Vacations, Air Canada Vacations and NCL cruises.  If it snows, wedding group participants will be reimbursed for the retail price of their package vacation or cruise upon their return. To be eligible, wedding group participants must book their package vacations or cruises between June 12 and August 31 for departures between November 1, 2007 and April 30, 2008.  

According to Jonathan Carroll, President of itravel2000, this could be the best wedding present a Bride and Groom could ever get. "This will give couples and their wedding parties not only the chance to have their wedding in paradise, but the chance for the entire group to get their trip for free. They can have their wedding cake and eat it too!"

The Let it Snow program will be covered by Weatherbill, the world’s only online weather risk management service that allows businesses to protect revenues from the effects of bad weather. "We have taken out the largest single-day weather coverage in history. WeatherBill's significant risk capacity and simple, automated service for managing weather risk and promotions made them the perfect partner given the large scale of the 'Let it Snow' program.", adds Carroll. "So we will be hoping for snow like everyone else – it would be fun to write cheques for our customers for free vacations."

Wedding group participants who book with itravel2000 will qualify based upon where they live in Canada. There will be four snow measurement points across Canada. The amount of snowfall will be verified by Environment Canada across the country in Halifax, Montreal, Toronto and Calgary.

itravel2000 already makes the out-of-country wedding planning process stress free for brides and grooms by providing everything from a dedicated wedding travel professional to doing evites and providing all brides and grooms "to be" their own special URL address/website with all the details to share with family and friends. "We are now doing over 450 wedding groups per year due to the services we offer coupled with our lowest price guaranteed policy" says Carroll. "The Let it Snow campaign is a huge added bonus for the wedding party, especially if it snows"

itravel2000 is Canada’s largest online travel retailer.  Over 3 million Canadian users a month visit its site to research and book travel.  For more information about itravel2000 please visit www.itravel2000.com


For media information, please contact:

Ann Layton
Siren Communications
Phone – 416.351.0777
Email - ann@sirencommunications.com